• Which of these examples do you remember seeing in TV shows or movies? Did you realize at the time that these were product placement?
• Describe at least one more example of a product placement that you have seen recently--or in the past. I will give you 5 points extra credit if you can insert a video or images as an example on your post.
• In your opinion, how effective is the use of product placement? Do you think it affects the sales or recognition of brands? Explain your answer.

I didn't remember many examples in the two videos from TV shows or movies, but I didn't know that these were product placement at the time.  Although I didn't realized which movie the Chevrolet car is from, but I have seen multiple times a producer puts exotic car into the movie to embellish the overall quality of the movie. (example: Transformer I-III, James Bond)

While I was watching the news press about the Boston bombing suspect, one of the reporter used his iPhone recorder in place of the old fashion microphone. Even though the iPhone only appears on screen for less than 5 seconds, I remembered it.

I think it was effective product placement since he was the only reporter holding up a iPhone to record the messages.  The iPhone definitely stands out from the rest of the microphones.  In additional, iPhone was already a brand name phone, which will only add more recognition of the brand and favoritism.