This commercial is from McDonald's with LeBron James and Dwight Howard that remake of 1993 superbowl commercial. Both players need to perform trick shot competition for a Big Mac and fries.
I chose this advertisement as effective ad because McDonald
use two iconic basketball players to draw audience attentions right away. We can instantly recognize the
commercial is from McDonald with LeBron sitting next to the McDonald's
bag. All the basketball tricks and
dunks keep me entertain and interest the whole time (makes me want to go out
and play basketball). At last, the coach even takes a fries from the bag reconvening
that everyone "lovin it".
The target market for this commercial is anyone who likes to
play basketball or fans of these two iconic basketball players. Although this is not as a wide-ranging
appeal to other audience, but it will bring many fans and basketball players to
buy Big Mac.
I consider this as an effective commercial. It is
interesting and entertaining. I
watched it over and over again and still am mesmerized by the tricks and
dunks. The initial showing of the
McDonald bag tells the audiences exactly what company it was from and ends the
commercial with coach taking a fries out from the McDonald bag.
i like the inspiration this advertisement has and i feel it was very well thought out.
ReplyDeleteKevin --
ReplyDeleteGreat example. It fits McDonald's because everyone knows who they are, just like everyone knows LeBron, and to a lesser extent Dwight Howard. At one point, everyone also knew Larry Bird (the guy at the end), so it's funny that they don't. Really good choice and analysis. Thanks for the extent of your answer.